How To Compete With The Big Boys Part 3

Here is the third and final part to Ann Sieg's insightful tips on Renegade Marketing.

How To Compete With The Big Boys
By Ann Sieg

#3. "Warm/cold market prospecting is
duplicateable."

This argument goes right along with the first one.

If we've already established that prospecting people
who don't care about our opportunity one at a time
is NOT an effective form of marketing (and in
some cases, one of the worst forms when done
incorrectly), why would you want to duplicate it?

Of course the whole point is supposed to be that
making a names list and calling those people is
supposed to be something that absolutely ANYONE
can do without needing any money, skills, or
experience whatsoever (not true, by the way)...

But I believe this is the same thing as trying to solve
our country's education problem by saying, "Let's
make the standards as low as we possible can so that
anyone can graduate without even having to actually
learn something."

I've said it before and I'll say it again:

-------------------------
2ND RATE METHODS LEAD TO
2ND RATE RESULTS.
-------------------------

Many MLMers might look at this and ask (as I
would have in the past), "but didn't John Paul
Getty say that he would rather have 1% of the
efforts of a hundred men than 100% of his own?"

And he did. But what he left out of that famous
saying is that in order for it to apply, that 1% has
to at least amount to SOMETHING.

The fact is, the old school techniques of trying to
sell to unqualified prospects usually yields zero or
even negative results for most MLMers and only
ends up in frustration and failure.

And this is all assuming that the warm/cold market
approach really is duplicateable in the first place.

But this is hardly the case.

It's too dependent on how big your warm market
is... what kind of people it consists of... and how
much influence you have with them.

The problem is, most of us are not positioned well
as someone who our family and friends would see
as a good person to follow into a business venture.

And in either case - whether you're trying to recruit
in your warm or cold market - when you're
prospecting people who have expressed little or no
interest in your product or opportunity, only the
most tenacious and pitbull-like reps can achieve
any kind of consistent, ongoing success. Usually
those who have had lots of experience in previous
sales positions.

Does this mean that one-to-one communication is
completely out?

Absolutely not.

It's simply a matter of shifting and redefining your
idea of how and when to use it.

It's just as important today as it ever has been -
WHEN used correctly, with the RIGHT people at
the RIGHT time.

Developing one-to-one relationships with your
top business builders and your best prospects is
very important...

But it's definitely not needed for ALL your
prospects. This tedious grunt work of sifting and
sorting can and should be automated.

If you haven't read The Renegade Network
Marketer yet, then go and pick up a copy for
yourself. You can download it and begin reading
it within three minutes. It's the best introduction to
online marketing available for network marketers
and it will show you how to truly stand out from
the rest of the crowd so that you are THE only
logical choice in your prospect's mind.

Download a copy of The Renegade Marketer here:
TheRenegadeMarketer.com

Email questions to:
support@rjfanucchi.ws

How To Compete With The Big Boys Part 2

Here is the second of three posts dealing with Ann Sieg's insightful Renegade Marketing techniques. Read carefully and let me know what you think.

How To Compete With The Big Boys
By Ann Sieg

#2. "One-to-one marketing is the only way "the
little guy" can compete with the big companies and
build a business today."

This is really the chokepoint or the lynchpin of the
entire argument for warm/cold market prospecting
because, again, if we're being totally honest with
ourselves, none of us would voluntarily talk to
people we know about our opportunity if we didn't
have to.

We would all love to advertise and have business
come to us instead if we could right?

However, we're told that the average person just
can't afford to do normal advertising like "the big
boys" can and one-to-one, word of mouth marketing
is really the only option available to us small home
based business owners who don't have a lot of
money to start with.

Now, 20 years ago when everything was offline this
*MIGHT* have been true...

But today with the internet, this argument is simply
outdated and no longer valid.

Reaching mass audiences of hundreds of thousands
of people with an advertising campaign in the
offline world can cost as much as a small house.

With the internet, these same numbers and results
can be achieved for nothing or next to nothing.

Let me give you some examples...

--To take out a full page ad in The Washington Post,
which has over 2.4 million readers, you will need to
fork over a hefty $100,000.

On the other hand, The Milwaukee Journal Sentinel,
which has a circulation of about 370,000 readers,
will only cost you $15,000.

--A typical full page ad in most magazines will cost
you anywhere from $20-40 CPM. This means 'Cost
Per Thousand' - the cost per thousand viewers or
readers. So if you want your ad to be seen by
roughly 100,000 people, it may cost anywhere from
$2-4,000.

--Depending on the type of postage you use and a
few other things like printing, paper, mailing list
rental and lettershopping, having your offer sent
to 100,000 people through direct mail can be in the
neighborhood of $50,000 or more.

--With production costs and air time, a 28 minute
infomercial can easily run you up a good
$20-200,000.

Now, compare this with similar methods on the
internet:

--Youtube.
Cost: Free.
Reach: Sky's the limit.
Just now as I'm writing this email I went and
looked up some videos about how to start a home
based business and found a bunch that have gotten
54,542 views... 34,197 views... 74,907 views...
12,959 views... etc. All of them were done by
individuals in their home. None of them were done
by big corporations.

--Article Marketing.
Cost: Free if done manually, or for less than $200
you can have a good professional service do it for
you for an entire year.
Reach: Hundreds of websites with thousands of
regular visitors pick up your articles and distribute
them.

>>>Here are some comments about article
marketing from someone who purchased the
Renegade Network Marketer:

"Ann...

By the way, I am averaging about 2 sales/day
recently, and only spend about $28/month to do that.
Out of that, $19 is to keep Aweber getting my
newsletter out, and the rest is my monthly fees for
my website and blog. Really, I don't spend anything
on marketing yet.

It's all article marketing, blogging, and newsletter
stuff.

I'm averaging about a 94% profit margin!"

Scott Rogers
Duncanville, TX

--Banner Advertising.
Cost: $1-5 per thousand impressions, depending on
the websites you advertise with (an impression is
when your ad is shown) So to have your ad shown
100,000 times would cost between $100-500.

--Natural search engine listings (Google, Yahoo,
MSN, etc) though a website or blog.
Cost: Time.
Reach: Thousands to millions depending on the
search terms you're targeting.

--Ezine Advertising.
An "ezine" is an online newsletter and when you
advertise with one, your offer gets emailed to the
entire list of subscribers. This is one of the most
effective methods for targeting huge crowds of
people who are interested in your offer. There are
hundreds of home based business/network
marketing ezines you can advertise with, but here
are just a few examples that I found in about 10
minutes of looking through an ezine directory:
-$150 to have your ad sent to 470,000 subscribers
-$135 to have your ad sent to 280,000 subscribers
-$99 to have your ad sent to 100,000 subscribers
-$50 to have your ad sent to 37,000 subscribers
-$35 to have your ad sent to 20,000 subscribers

With the internet, anyone can advertise like the big
companies, and in fact, in many cases, the "little
guy" can do it a lot better.

Most Fortune 500 companies are just now starting
to get up to speed on strategies and techniques
that were being talked about and used with
tremendous success 5-10 years ago by pioneering
individuals and small home based business owners.

This may sound surprising, but did you know that
during the 21st Century, 90% of the most
significant breakthroughs and discoveries in science
and business came from small businesses?

Why?

Because it's very difficult for large, slow-moving,
bureaucratic corporations to adapt and change.

The Fortune 500s and the Inc 500s - just like the
vast majority of MLM companies - failed to adapt
to the internet and are now playing catch up.
(Actually, they failed to allow their
DISTRIBUTORS to adapt to the internet).

Is it really any surprise that the warm/cold market
approach has become outdated?

After all, network marketing was first conceived
of well over 50 years ago.

Things change. Techniques change. That's okay.

This does NOT mean that MLM itself is outdated,
just the methods that people are being taught to use.
It's more powerful now than ever, when combined
with effective marketing strategies.

One more thing about this idea that home based
business owners can't advertise like the big
companies can...

Notice how I said that "20 years ago when
everything was offline this *MIGHT* have been
true...?"

Well, the reason I say "might" is because if you
advertise like MOST distributors do, this statement
is true. You WILL lose money. Every time.

When done wrong, any kind of marketing is
expensive - even warm market prospecting which
is supposed to be free.

Most MLMers lose money because they don't
know WHAT to advertise (hint: it's not your
opportunity).

However, when done correctly, all of your
advertising expenses become a complete non-
issue.

Read that again.

-------------------
WHEN DONE RIGHT...

COST IS IRRELEVANT.
-------------------

Yes, even the most expensive kinds like direct mail.

If this sounds like something you'd like to learn
how to do, you need to check out my book The
Renegade Network Marketer.

In it, I show you EXACTLY how to have all of
your advertising immediately pay for itself so that
you have no out-of-pocket expenses - regardless of
how big or small it is.

You're really at a huge disadvantage if you're not
using this strategy in your business. Other people
are every day and they're finding they're able to
expand their advertising endlessly as a result.

Just click here to learn how to do this right now:
TheRenegadeMarketer.com

Email questions to:
support@rjfanucchi.ws

How To Compete With The Big Boys

The Renegade Marketing techniques taught by Ann Sieg have truly been an inspiration for my marketing strategies. I'd like to share with you some of her insight in a three part post. This post comes directly from an issue of her Newsletter.

It makes perfect sense to me. Read it and see what you think:

How To Compete With The Big Boys
by Ann Sieg

You know that feeling when you're out having
coffee with a friend... or you bump into someone
you know at the grocery store... and you think to
yourself, "I really need to talk to this person about
my opportunity. I haven't done anything yet to
build my business today?"

And then, afterwards, when you fail to share your
opportunity with them, you feel really guilty about
it because you know you're not any closer to your
dreams of financial freedom?

How would you like to never have that feeling
again?

Let's face it.

We all hate talking to people about our products or
our opportunity, and none of us would do it if we
knew there was a better option available.

It's about as enjoyable as chewing on broken glass
and somehow, at a gut level it just doesn't feel right.

So why do we force ourselves to do it?

Well, a lot of us have been given the impression
that it's simply the only way to do this business.

Many of us have been told that the very core of
network marketing, the very reason it's so
powerful, is the one-to-one relationships that allow
us to immediately connect with our prospects and
have our message heard above everyone else's.

Remove the "one-on-one" aspect and you no longer
have network marketing.

There are three main reasons we're repeatedly
engrained with the idea that this form of direct
selling is superior to all others:

-It's more effective than other forms of advertising.

-It's the only way "the little guy" can compete with
the big companies and build a business today.

-It's duplicateable.

But is all this really true?

Let's take a look at each one of these arguments.

#1. "Direct selling is more effective than other
forms of advertising."

The average person today is busier than ever before
and the amount of things competing for our
attention is at an all time high.

We're constantly bombarded with as many as 1,600
to 3,000 different ads or marketing messages every
single day.

Because of this, we're told that the only way to cut
through all the noise and get people's attention is
through personal, pre-existing relationships.

An individual is actually able to get much better
market penetration with their "circle of influence"
than a big company with a huge advertising budget
because "people buy from those they know, like and
trust."

Now, at face value, this seems to make really good
sense.

But if you've made even the smallest attempt at
expanding your business through your warm market,
you know that something's not quite right with this
picture.

Were you greeted with open arms by every friend,
family member, coworker, referral and
acquaintance you've ever tried to prospect?

Did they happily whip out their checkbook and
immediately buy from you because they know you
or because you're a friend of a friend?

Probably not.

In fact, you're probably more familiar with the
experience of being avoided or shunned by people
the moment they found out what your real motives
for talking with them were.

So much for "cutting through all the noise" right?

So why doesn't it all play out perfectly the way it
should? Why the big disconnect between theory and
reality?

It's because direct selling, regardless of whether or
not you already know someone, is still a form of
interruption marketing.

You're still intruding on people's lives with the one
thing that we humans hate almost more than
anything else: An unwanted sales pitch.

Sure, you'll be able to get your foot in the door
because they know who you are... but it doesn't
matter if you're their best friend or a total stranger,
once you hit them up with a sales pitch, all of that
goes out the window!

You've just placed yourself in the same category as
all the other solicitors they ignore! It completely
voids the fact that you have any kind of relationship
with them.

Any trust between the two of you has been damaged
because people don't like being taken advantage of.
And that's how they feel when you assume that
they'll automatically give you their money just by
virtue of the fact that you know them. Especially if
you've used some sneaky, bait-and-switch "I just
want you to evaluate what I'm doing" or "I can't
explain it, you've just gotta come and see it for
yourself" tactic that many uplines teach and
employ.

(Deep down inside we all know this instinctively
because that's not how we would want to be
treated. That's why it just doesn't feel right when
we push our stuff on people.)

More importantly...

----------------------------------
ANY PRE-EXISTING RELATIONSHIP YOU
HAVE WITH ANYONE IS COMPLETELY
MEANINGLESS IF THEY DON'T ALREADY
WANT WHAT YOU'RE SELLING.
----------------------------------

This is the most important and fundamental rule
of marketing and it's prerequisite to everything
else.

If you're not abiding by this rule, NO form of
advertising is going to work.

In fact, person-to-person is actually the worst form
of advertising for practicing this sort of
"interruption marketing" because with something
like television or a magazine ad, your prospect can
simply change channels or turn the page if they're
not interested. No big deal.

But nothing is more uncomfortable than having to
turn someone down who won't take "no" for an
answer. Especially when you're trying to be careful
and polite about it because that someone is your
friend.

It's also a lot harder and more wearing on you
because you personally have to deal with the
rejection over and over again (another thing that we
humans don't do well with), as opposed to an ad
that couldn't care less.

While the whole point of direct selling is supposed
to be to allow you to breakthrough all the other
advertising clutter, there's actually a much better
and more natural way to accomplish this.
Effectively getting someone to listen to you has
nothing to do with communicating at a one-to-one
level.

It's all about whether or not you're tapping into a
need or desire that already exists.

If you're not offering them something that they're
already highly interested in, you're not going to be
able to hold their attention and you're certainly not
going to get them to take action.

The REAL KEY to getting and keeping your
prospect's undivided attention is to deliver laser-
targeted messages to them at the exact moment
that they're looking for answers.

-----------------------------------
GOOD MARKETING IS ABOUT DELIVERING
THE RIGHT MESSAGE, TO THE RIGHT
PERSON, AT THE RIGHT TIME.
-----------------------------------

This is how you stand out from the crowd and the
internet allows you to do this like no other
advertising medium in history because what are
people doing when they go on the internet?

Searching for information!

This is the exact state of mind you need someone to
be in in order for them to be receptive to your offer -
not when they're having dinner or out grocery
shopping.

The very nature of the internet is that people go on
it to look for answers. It's like a giant virtual yellow
pages, except infinitely better and more powerful
(in ways that I'll talk about more in future emails).

It's THE perfect pool of prospects - warmer and
more receptive than any "warm" market.

END OF PART 1. PART 2 TO BE PUBLISHED SHORTLY

For more Renegade Marketing techniques visit my website at:
rjfanucchi.ws

Email questions to:
support@rjfanucchi.ws

Online Marketing Tips That Will Save Your Advertising Campaign

The field of Internet marketing has undergone numerous changes in recent years. Many are due to increased levels of recognition and the subsequent rejection of marketing tactics by potential customers. As Internet customers become educated about various marketing methods, they increasingly find ways to avoid the advertising.

What can you do to avoid the avoiders? How do you get your message out to consumers who are already wary of any type of advertisement? How do you get them to your website? There are a few online marketing tactics that have proven very successful and they may be simpler than you think.

Email marketing boasts the best advertising ROI. The advertising budget that you spend on email marketing is directly traceable to recorded sales. This doesn't mean spamming will translate into a fat bank account. It means by targeting and sending your audience an active advertisement, you will get better results than you would with a passive advertisement on a website.

The difference between the two -- passive ads and targeted email -- is delivery. An email advertisement conveys a sense of urgency, a prompt to act immediately. Email marketing is priceless for building and maintaining relationships with customers by keeping your brand and products fresh in their minds. Think of it as nearly-effortless lead generation: You put the information out there and prospects act on it because your email sales message has a tangible, irresistible call to action.

On the other hand, passive ads put the customer in control. Prospects decide to navigate their way to a website, read advertisements and click on them if moved to do so. Unless ads are spectacular or very well-placed, chances are most customers will not click them. This is not to say that text and link advertising doesn't work. On the contrary, both are extremely effective lead generation tools. However, ads have to stand out and convey a real sense of value for customers in order for them to take the time to click through.

That brings up another point about online marketing: Links on websites make the modern consumer nervous. Audiences who realize that you are trying to make money from their clicks will be far less likely to click on links on your site, whether they are advertisements or not. One of the best ways to solve this dilemma is to employ a link cloaker.

A link cloaker is an ingenious little plug-in that lets you disguise the target address of links on your site. Ordinarily, when a customer hovers over a link, the status bar will show the target address. Some customers avoid clicking on affiliate links. Others choose to simply open a new browser tab and type the address in directly, which means a loss of income for you. With a link cloaker, the stated target is whatever you want it to be: the name of the target site, your own site address, or some other text chosen by you.

The Internet advertising media has afforded endless opportunities for business. It doesn't matter what type of business either. There is a way to make an online marketing campaign that works using the Internet. The trick is in knowing how to present a campaign so that customers see a clear benefit. Potential customers don’t like being "pitched" But they do appreciate help and advice. Assist your customers in making decisions and you’ll success with spectacular results.

For more Renegade Marketing tips visit my website at:
rjfanucchi.ws

Email questions to:
support@rjfanucchi.ws

Can Newspaper Advertising Help Your Online Business?

Whether you’re running a small business or a Fortune 500 company, every dollar you spend ought to be seriously considered, especially any spending done for marketing. It doesn’t matter really if you have a limited budget or not. As a rule, you do not spend any of your hard-earned money just for brand identification. The purpose of your marketing campaign is always to get the highest Return On Investment (ROI) possible with plenty of sales.

That’s why choosing the right advertising medium for your business is crucial to your success. The right media vehicle can get you a greater increase in sales and steady profits. It is therefore your duty as a marketer to learn all there is to know about the medium you’re going to use. Is full color printing appropriate or not? What kind of print ad would be most appropriate for your needs?

Here’s one of the most popular media tools that have been used by many business owners and marketers to promote their business. Learning its benefits and drawbacks can help you choose the best medium to accomplish the goals you’ve set for your marketing campaign:

Newspapers

Newspapers are considered the most traditional advertising vehicle to reach both local customers and target clients in cities all over the world. Placing your ads in newspapers affords you the opportunity to reach a wider set of prospects. Depending on the newspaper’s readership, a regular media buy will give you consistent exposure every time. This means that the same target readers can read your ad again and again.

Since you can adjust the size of your ad as well as where you want it placed, you gain advertising flexibility. You can have as large an ad as you need that can tell as much of your message as you want to your target readers.

For the most part, newspaper ads are well accepted marketing options because of their fast turn around. You don’t have to wait more that a few days from creation of your campaign to seeing your ad printed. Since newspapers are published daily, you can even create an ad today and have your target clients reading it tomorrow.

Newspaper advertising, however, can be expensive. If you have a limited budget, that could present a real problem indeed. In addition, because many businesses use this particular medium for advertising, you have to vie for your target readers’ attention. You have to compete not only with the small ads but also with the ads run by big franchisers which often dominate the pages of any newspaper.

You also have to consider the fact that your ad’s life is short – as short as the life of the newspaper because a newspaper is usually read only once and then discarded.

While newspaper advertising can generate sales results, you need to weigh the pros and cons before you decide to run your ad. Depending on your needs, understanding these factors can help you maximize your investment and your results.

For more Renegade Marketing tips visit my website:
rjfanucchi.ws

email questions to:
support@rjfanucchi.ws

Three Home Based Business Marketing Secrets

Marketing is the part of business that no one seems to like. Perhaps that's because it's confusing and made to be even more confusing when you begin to read books on marketing and its applications to the business world. So, are there any secrets that actually work and that you can actually apply to your online business? The answer is yes. There are three home based business marketing secrets that you can keep in mind as you begin this adventure into running your own business - and as you become a success.

Less is More

One of the things that marketing professionals don't tell you is that you really don't need to do as much as you think you do. By simply adopting a strategy of telling as many people as you can, treating each customer with respect, and then repeating this cycle, that's going to bring in a lot of new business. Word of mouth advertising may not get as much press as it once did, but it certainly still works when it comes to smaller home based businesses.

You also want to keep in mind that these marketing secrets don't require a lot of time or a lot of money in order to be effective. Something as simple as adding your website address to your emails is just as effective as running a commercial on TV and a lot less expensive to implement. Think about smaller ways to spread the word instead of bigger ways. Target only the customers that have already shown interest in what you have to sell and you're certain to market for success.

More is Less

You also want to remember that a customer on the Internet these days is accustomed to seeing a lot of advertisements, so they know when they are being 'sold' something. Instead of focusing your messages on sales exclusively, try bringing the customer information they can use - informational articles, etc.

When you put too many advertisements in outgoing emails or you simply push your company too much, you will turn off prospective customers. Even if they are interested in what you have to say, the more you talk to them about the same things, the more they're going to wonder what the 'catch' is and why they should buy from you at all.

Recognize that your customers are smart and that they WILL respond to you, even if you don't tell them about every sale or every feature for your products. You just don't have to beat them over the head with what you want to sell them.

Use Your Home Based Appeal to Bring People to You

By adding a personalized touch to your marketing strategies, you will begin to pull in more customers, almost without trying. So often, online businesses forget that it's their placement and location that allows them to be unique. Instead of downplaying the fact that you work from home, make sure that your customers know it. Show them pictures of your office and pictures of yourself to make the experience more personal. This is a marketing strategy that works no matter what you are selling. Since people aren't meeting you in person, the personalization will do the 'talking' for you, making a customer more comfortable with you.

Try adding a blog to your website that will introduce the kind of person you are and what you are capable of helping a customer with. Or you might want to include a video of yourself talking about your product or a personal story that relates to your product. The Internet can be such an impersonal place, so try to connect with your customer more.

For more Renegade Marketing techniques visit my website:
rjfanucchi.ws

Please email questions to:
support@rjfanucchi.ws

Online Heads for 10% of Total US Ad Spending

When the going gets tough…Sub-prime mortgage meltdowns. Floundering credit markets. Burst housing bubbles. Trillions wasted in war. Gold hitting $1,000. Tumbling stock markets. Falling payrolls. Oil at record highs. The dollar at record lows.

Is it any wonder that—even in a year of the Olympics and a presidential election—US advertising is struggling?

Almost all US advertising, anyway.

In the midst of the doldrums, like the Energizer Bunny, Internet advertising is still going strong.

”Even if its rate of growth is declining slightly,” says David Hallerman, eMarketer Senior Analyst and author of the new report, US Online Advertising: Resilient in a Rough Economy. “US online advertising is proving to be far more robust than other media channels.”

eMarketer predicts that this year online advertising will grow to nearly $25.9 billion and account for 8.8% of total US ad spending.

”Even more impressively,” says Mr. Hallerman, “in 2009 online advertising will reach $30 billion and account of fully 10% of all US ad spending.”

It is important to note that even as growth rates decline through 2009, overall Internet ad spending increases will remain in positive territory, the mid-teens or higher through 2011.

”This growth, even if less than before, will surpass all other major media,” says Mr. Hallerman.

Don’t make the mistake of thinking the Internet is impervious to downward economic pressures, however.

”Whatever label you slap on the current economic climate, US ad spending both online and offline will be shaped by overarching business trends,” says Mr. Hallerman. “While Internet ad spending is in no way immune to a recession’s impact, it is more resistant to ad spending cutbacks than are other media.”

For more Renegade Marketing tips visit my website at:
rjfanucchi.ws

email questions to:
support@rjfanucchi.ws

Boost Your Business With Blogging

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:

a) Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

b) Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

c) Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

d) Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.

2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.

2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

3. Remember the following safety measures in blogging:

legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities; corporate communication and legal department are responsible in educating the senior management on how blogs might affect business; create blogging policies; set limits on who gets to blog and what information are allowed to be made public; avoid outright marketing blog or you will shy away your readers;make content updated, relevant and fresh; reinforce the company’s core values; and,encourage employees to use it.

4. Start blogging and complete 20 posts before going to marketing.

5. Begin marketing.

6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.

7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.

8. Strive to be consistent with your topic all the time.

9. Try to have unrelated topics with general and broad appeal.

10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

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Social Networking Strategies For Small Businesses

There are now millions upon millions of people all over the world joining the social network boom. They’re logging on, finding old and new friends, and using those connections to make their lives better.

For smaller businesses, social networking is nothing less than a shortcut to success. Fully utilized, social networks offer an intriguing platform for customer, employee and supplier relationship management that can serve not only existing connections but also help to identify new prospects.

One of the challenges of mastering social networking is determining where to best invest your resources--time, energy and possibly capital, too. As you gain experience using Gibline, you can begin to identify--and ultimately prioritize--the universe of possible initiatives to enhance your busines, brand, and revenue.

Reviewing the commercial spectrum of social networking opportunities reveals gleaming possibilities as well as some potential problems for smaller businesses that pursue social networking initiatives. Here are some tips:

1. Prospecting

The marketing potential of a social network is undeniable. Potentially, it's an enormous database of prospects, and some of those prospects are future customers, suppliers or even employees. But uing social networks for cold calling can be a fruitless waste of time.

Tip: Mining social network information and contacts identified through social networks requires subtlety. For example, it's a good idea to do favors for others on social networks, such as recommending suppliers or former co-workers. That's what some refer to as "paying it forward." We recommend spending time on the message boards and discussion areas on Gibline to get to know others in the community better before launching in to ask favors.

2. Sourcing on a Social Network

Social networks are a great place to find suppliers and employees--cheaply. Hiring a recruiter or commissioning a search for a new supplier can cost thousands of dollars, and by comparison, membership Gibline is relatively inexpensive with immediate access to thousands of enterprising members who think just like you and want to do business with you.

3. Building Your Own Networking within the Site

It’s easy to get started. First off, check around for old friends who have similar interests. Bring them into Gibline. Then look for new friends among those already on the site. How can you add value to their membership and in doing so, add value to your own position here? Can you steer a friend who needs a part supplier to someone who has those parts? Are there any connections to be made among your friends?

Tip: Helping others can only enhance your standing and status in business and as a desirable connection on Gibline.

4. Build a Club for your Friends and Customers

This is true goldmine for some of our members. A club can be a group that focuses on working various sources for sales of services, or a group that augments each others sales, or more basically, a group of friends. Give your club a strong brand. Work with each other. If you have expertise, offer it. But ask for another friend’s expertise when you can as well. Whether it’s marketing, supplying services or goods, or discovering ways to keep the coin coming in, working together is the best way to build your business. It’s really true that when you do a good turn, it comes back to you.

One potential downside, sometimes we make the wrong choice at the wrong time for your business. Ask yourself is--is it worth the time, effort and money on your part, or can you better utilize a club that already exists within Gibline with a better return on your efforts? If you’ve got a truly unique approach, we recommend you go for it!

These are just some of the great reasons to social network. We think you’ll agree that growing your circle can only help you grow your business with connections to be enjoyed on and off the internet. We hope these tips will help you realize the benefits social networking can have on your business.

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Consumer Confidence Down, Gibline Up

There is more bad news about the U-S economy this week. Consumer confidence sank to a five-year low in March as tight credit markets, rising prices and worsening job prospects deepened worries that the economy has fallen into recession.

The Consumer Confidence Index plunged to 64.5 in March from a revised 76.4 in February. The March reading was far below the 73.0 expected by analysts surveyed by Thomson/IFR.

Meanwhile, a widely watched index of U.S. home prices fell 11.4 percent in January, its steepest drop since data for the indicator was first collected in 1987. The decline means prices have been growing more slowly or even dropping for 19 straight months now.

Economist Bernard Baumohl, executive director of The Economic Outlook Group in Princeton Junction, N.J., said consumers' pessimism "reflects the great anxiety that households have because there are just so many uncertainties that everyone faces."

While this sounds negative to many observers, Gibline members can take heart. This is the perfect opportunity to grow their business on the Internet. gibLink.com is the new “Heartbeat Central” for small and home-based businesses and entrepreneurs. This is the place to make connections that count, to start or grow a small business into profitability, and to find advice and insight on small business problems.

Small businesses are the backbone of the American economy. Small businesses make up 99 percent of all employer firms and provide about nearly half of payrolls. We take heart in those numbers here at gibLink.com because we believe that this is where the strength is. Our small and home-based business owners are the very folks that are going to pull us through the recession.

You can be part of that, too. With most consumers worried about recession and saying the economy is the number one issue on their minds, many will be looking for ways to stabilize their own finances. This is an opportunity to help them set up small businesses. This is an opportunity to provide them with online websites and advertising for businesses that already exist. These are opportunities for Gibline members to be part of the solution.

It’s going to be tough going through these hard economic times, but together we can survive and thrive. The Consumer Confidence Index survey also showed that growing numbers of consumers expect things will get worse before they get better. Whether the economy worsens or improves is beyond most Americans control, but what can improve is the outlook for our businesses, our homes, and our lives. And Giblinecan help smooth that road ahead to an eventual brighter path.

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The Real Meaning Behind Marketing

What is really the meaning of the word marketing?

Marketing Definitions:

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Most of today’s entrepreneurs don’t understand this definition of marketing. We don’t view everything we do as a part of “the act of buying or selling in a market”.

In the largest, most active and diverse global market in history, the time has come for an organized effort that brings entrepreneurs together and helps them engage more effectively in the global economy. Gibline offers an incredible suite of resources that allow the average person to put a professional and informative face on their business.

Whether on blogs, in clubs or through other areas, Gibline is a program where all your marketing needs can be met. It's truly becoming a global community for business minded adults.

If you're sincerely interested in joining this amazing business community, check out the awesome compensation package. Make sure you join at the pro level. The reason why are found here(Read Carefully):
Gibline Revenue Sharing Plan

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CRM Software Can Grow Your Business

CRM software, often called customer relationship management software, is becoming much more popular today than it was in years past. One reason for this is that more people understand what the software is and are deciding to use it. Another reason is that the software is getting better and easier to use. It has more features and benefits than it did in the past, and it is also becoming more user-friendly, which is very important.

More people today are using the Internet for their businesses. As this trend continues to grow, there will be a larger need for CRM software, but only if it is found to be useful and compatible with the needs that a business owner or manager has.

There are a lot of benefits to CRM software, as well. Managers can use this software to keep track of their customers and vendors and organize them in many different ways. It is unfortunate that so many people only think of CRM software as being a datebook or contact-recording type of software. It does handle these functions, but it does a great deal more than that, which is something that many business people fail to realize today when they are presented with CRM software. This CRM software can be used to record names and dates.

However, it also keeps track of sales, returns, and important dates such as birthdays and anniversaries. In addition, it can help to remind salespeople of their prior commitments. This keeps them from missing deadlines, meetings, the returning of phone calls, or anything else that will affect the perception of them that their clients have.

Naturally, not missing deadlines is vital to a good business relationship. In addition, the CRM software can help a client feel as though he or she matters to a business. When a client feels important and valued, repeat business is much more likely than it would otherwise be. This is great for the business, but it is also good for the clients, because everyone in the relationship benefits from the efficiency that CRM software helps to create. Without CRM software, there is a good chance that there will be more problems in the interactions that are needed between clients and businesspeople. This is not to say that CRM software eliminates all chance of problems, but it does reduce them.

Those who use CRM software can also be more organized, because it is easier for them to find what they need when it comes to their customers, their vendors, and anything else that they need to keep close track of. It allows them to return calls more promptly, send out birthday cards, and keep customer information stored in a database where it can easily be retrieved by anyone who has authorized access to it.

The main benefit to customers is that almost anyone in the company can help them, at least to some degree, because they can get to their information. This benefit of CRM software is the most important one because of the ability to let customers know that they are important to the company.

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Free Advertising Methods For Your Internet Business

When you first start your own business at home you are faced with the obstacle of how to promote it. If you don't have one you're going to need a website and you're going to need traffic coming to it. If money is an obstacle then you are going to need to find ways to promote your business for free. In this article we want to talk about free Internet advertising, and how you can do that to get traffic for your new business website.

The first thing to understand about marketing on the Internet is that if you do not have to have money to drive traffic to your website you're going to have to make up for that by investing time. This is one of the great things about the Internet, however. Anybody regardless of their present income status can start their own business at home and make it profitable by doing just a few different types of free advertising methods.

When we talk about getting traffic to a website we're talking about a visitor and a potential paying customer. Once they are on your site they can make a purchase therefore earning you a commission on that sale. So it only stands to reason that the more visitors that you have coming to your site the more opportunities you have to make a sale.

One effective method that has worked over the years and is continuing to work is known as article marketing. When you do article marketing you target a primary keyword and write your article around it. You then submit those articles to article directories where they are published online for other people to view.

The way that this can benefit you is when you write a quality article, at the end of the article you're allowed to create a bio box. This resource box is a short classified ad promoting yourself, your website and your new business. You're allowed to list your website address, and when people click on that they are taken to your website.

For article marketing to work you need to write a lot of articles and get those submitted to as many quality article directories as possible. If you don't have money to pay to use a submission service then you're going to have to manually enter those articles 1 at a time. This brings us back to what we talked about earlier, in terms of investing more time you do not have to have money to spend promoting.

Your goal with article marketing is to get your website address on as many potential pages as possible. This is known as getting a link back to your website or a back link. A back link is another free Internet marketing method. You need to get as many back links pointing back to your website is possible.

You can do this through free classified ads, forum marketing, blogging, social networking, and anything you can think of that allows you to get your website address on somebody else's website.

This summarizes free Internet advertising. You are going to have to be creative and you're going to be ambitious, but the more backlinks pointing to your site the more potential traffic you will have. The good news is when you start your own business at home the Internet can help you promote it inexpensively.

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Viral Marketing Vital

Here's a great article by Peter Dobler everyone should read. He perfectly describes why viral marketing is so vital to Internet business success. In fact, the marketing system I use relies heavily on this successful concept.

The Power Of Viral Marketing
by Peter Dobler

When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I’m sure many of you are doing the same thing. Every email labeled viral marketing got trashed and I immediately run an anti virus check on my computer.

It actually took me long time and the convincing words of a dear friend of mine to change my attitude towards viral marketing. Call it ignorance, but I just didn’t have the confidence in something that sounds like it wants to harm me.

Today my whole world changed and now I’m an active advocate to promote viral marketing. The concept is not new and it was created by the brightest minds in the business.

Viral marketing capitalizes in the sharing habits of the human beings. It’s quite extraordinary. We all tent to share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to our friends and family. Take the music industry as an example.

Ok, we established that viral marketing is giving out free stuff and that this free stuff will be passed around. So how do you capitalize on something everybody expects to get for free? You don’t. You just use the freebie as an advertising vehicle.

See, once you started giving out software or a book for free, it will snowball from there. Granted that the software is any good and the book provides some value. There is no telling on how many copies of your software or book will float through the Internet. The only thing you now for sure, it takes some time to gain momentum.

Take Hotmail as an example. Hotmail build its empire solely on viral marketing. Every email you send had a little line at the end advertising free email from Hotmail. That’s it. No expensive marketing strategy, no TV ads, nothing but a little advertising line at the end of every email. It took years of building momentum, but today Hotmail is a giant pulling in billions of dollars every year.

I’m not expecting to repeat Hotmail’s success with my little viral marketing project, but I’m convinced that sooner or later the profits will come. It is simply a matter of time. All you need is a good product that you control and be able to give out for free. Make sure that you will be able to place your advertising on the front page of the product.

You can advertise your newsletter, your web site, products you’re selling, anything you will make a profit if somebody clicks through the advertising on the freebie. I spare you with the details why the same ad advertised through viral marketing is so much more effective than regular advertising.

Just one thought. Would you click on a single ad embedded in a software or book send to you by a friend you trust? Of course you would. There is nothing suspicious about this. It’s your friend who recommended this in the first place. On the other hand nobody actually clicks on advertising popping up on strange web sites you never heard of before.

Now you see why I like viral marketing so much. Quite frankly I believe in the future it is the only marketing that works. SPAM filters and popup blockers already make it almost impossible to get through to our prospects and it will not get any better.

Prepare your self for the future and implement viral marketing today. You will be glad you did.

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.

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Blogs Can Grow Your Business

Using a blog to promote your business is a very effective marketing tool. What is great about using blogs is that you can promote your business absolutely free.

On Gibline, you can set up a blog without it costing you a single penny. With a new home business it is important to maximize promotion without spending all your profits on advertising and marketing. Using a blog is one of the methods that you can use to promote your business without it emptying your business budget.

You do not have to be a computer wiz, internet wiz or programmer to set up an attractive blog. All that you have to do is select the name for your blog and start making blog posts. It’s literally that simple without requiring that you know how to program or pay any type of membership fees or hosting fees. This is why blogging is ideal for promotion because it’s so simple to do.

Once you have your blog selected and your account created, it is time to name your blog. When selecting a name choose something that fits both the industry and compliments the types of products that you will be promoting for your business. For example, if you sell weight loss products you could name your blog something such as Skinny Tips. This would let others know the general theme of the blog.

The blog setup will ask you to create a description for you blog. Take the time to write out several descriptions until you have just the perfect one. The description that you post on the blog will often be what is used when search engines pick up your blog and list it in the pages. For the example of the skinny tips blog you could do a description such as helpful tips and information for weight loss. The description then further explains your blog so that more people are likely to read your posts because they will know what the blog is going to be about before they start reading.

What should you write about for your blog? One of the top things to write about is the general topic of the blog. Blogs with a lot of different topics can get confusing to readers. They are successful but the purpose of this type of business blog is to promote your wellness home business. If for example you had the Skinny Tips blog, you could write short pieces about losing weight, eating well and exercising. You can even write reviews for the different products that you are promoting. In the reviews, you can link directly to the product to encourage visitors to visit your main wellness small home business Internet site.

The primary purpose of blogs is to provide information. Providing a great deal of information is the key to a successful blog for business. You get people that would not normally visit a wellness product site to come and read your blog. After reading your blog on a regular basis, visitors will naturally go and visit your business site. Use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining.

For more on Gibline's global business solutions, click the Gibline banner below.

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Statistics Show An Explosion Of Internet Users

Here are some interesting statistics regarding Internet user growth. The reason I'm posting these numbers is that it shows how a global concept like Gibline is poised for phenomenal growth.

Gibline is a global community where all types of business owners from around the world can gather to exchange ideas. It's basically a social site like MySpace or FaceBook, but for business minded people.

Now think about what this global community can mean for you, especially when you factor in that Gibline pays all its users a portion of the revenues.

Here are some statistics that show how the global growth of Internet users is exponentially going to explode over the next five years, and Gibline will be there to take full advantage of it.

Internet User Statistics

According to recent estimates there were 6.6 billion people in the world in 2007. Of that number, 1.15 billion, or 17.5%, were regular Internet users. By 2012, eMarketer projects that over 1.7 billion people worldwide (24.5%) will access the Internet at least once per month.

This year will see China overtake the United States as the most populous Internet nation in the world and the Asia-Pacific region will top 500 million Internet users.

By 2012, nearly 50% of the world’s Internet population will live in the Asia-Pacific region. The share of the world’s Internet users in Europe and North America will fall, though absolute numbers will continue to rise in both regions, as the share of users in Latin America and the Asia-Pacific region both grow.

The Netherlands and the Scandinavian countries lead the world in terms of Internet penetration, and reached something of a saturation point around 80% of the population in 2007.

Countries such as China, Russia, India, Brazil and Mexico are relatively immature Internet markets and will be the primary drivers for worldwide Internet user growth over the next five years.

*Statistics taken from emarketer.com*

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Reasons Why Visitors Aren't Looking Past Your Home Page

One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer.

No Depth
An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divide the number of hits by the number of visitors for the time period in question. Time periods can be a day, week, month or quarter of a year. Don’t look at any time smaller than a day as the data may not create an accurate picture of the traffic.

Assume you have the best damn dang hair net site on the net. You have over 1,000 hair nets of every variation, color, material and weave. For those of you not “in the know”, a hair net is one of those things people working in fast food places have to wear. I have no idea why, but I am sure there was a lawsuit once that makes complete and total sense.

Anyway, a site with over 1,000 hair nets should have a massive number of pages. Logically, every visitor to the site should click through more than a few pages while looking for the perfect specimen. Unfortunately, you find the server stats tell a different story.

In reviewing server stats, you learn that on average the site receives 5,000 visitors a day and 10,000 hits. Dividing hits by visitors, you discover to your dismay each visitor is looking at only two pages on average. This information is supported by the fact you’re only averaging a few sales a day.

There are a few possible reasons for this poor performance:

1. Too Many Products: A site with 1,000 products is going to require a very careful database design. I would guess 70 percent of database sites are fatally slow. By fatally, I mean they load so slowly that most dial-up users can’t navigate in the site. We are talking 30 to 40 second page load times. If you have this problem, you are immediately losing the 45 percent of people using dial-up.

2. Click Fraud: If you are running a PPC campaign, you must track the clicks in the campaign. A low hit to visitor ratio can often mean your PPC ads are being artificially clicked as such clickers rarely venture into the internal pages of a site.

3. Poor Advertising: This one is purely your fault. Your advertising must focus on keywords that are relevant to your site. If you are selling hair nets, don’t place ads under “hair styling.” If you do, people will click your ad, see hair nets and immediately leave. Know your limitations!

There can be a variety of reasons for low hit to visitor ratios. More often than not, one of the three things are the answer. If the site is fast, then you need to dig deeper so you can figure out a way to make your visitors do the same.

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Offline Marketing Can Boost Your Marketing Success

Most people involved with Internet business believe that their only option is to advertise on the Internet. The article posted below dispels this dangerous myth and shows why offline marketing is highly recommended.

Using Offline Marketing to Grow Your Online Business

By Michael Fleischner
Marketing Expert, Internet Marketing Secrets

Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of "off-line marketing" as it related to driving traffic and conversions on your website of landing page.

With so many difference across products, services, industries, and price points, its hard to develop a simple yes or no answer when considering whether or not direct mail will drive online traffic for you. The key is to develop a compelling direct mail piece, choosing the right list, and creating an offer that resonates with your target market. Also, consider the following:

1. Package planning is essential for making your mail a success. Before you begin, plan your direct mail package. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you'll be using a postcard. How big? How small? What creative direction will you take?

2. Effective envelope creative motivates consumers to open your piece. Your offer is no good unless it is seen by your target market. Spend a lot of time on your envelope, giving consumers a reason to open it and learn more about your offer. Create a swipe file of other direct marketing pieces you've personally received and opened. What was it about these offers that compelled you to take the next step?

3. Alternative formats can help you qualify for lower postage rates. Manage your budget carefully as large mail campaigns can have a high cost and negatively impact your ROI. One great avenue for lowering costs and increasing response rates is by experimenting with alternative direct mail formats. Learn more at the USPS website.

4. Value-added postcards can help mail get attention. To avoid the issues associated with unopened mail, test a postcard or two. Although much simpler than a direct mail promotion using an envelope and multiple response mechanisms, post cards can be great for driving people online at a low cost. Be sure to have a compelling reason for them to visit your website and a method for tracking results. Defining specific URLs to consumers, to help them locate a special offer, is a great way to track activity.

5. Crate a clear call to action. Too often direct marketers create a compelling piece, even a great offer, but make it difficult for prospects to answer. Overcome this issue by providing prospects with multiple ordering methods. These various methods can include the ability to order online, call a toll free number, and fax an order form. Consider the pros and cons of various ordering methods, and when you do, keep the consumer in mind. You want your buyers to have a positive experience so they order from you again and again.

So perhaps you're still wondering if direct mail can help you achieve your online goals. Begin with a simple goal that is easily defined and measurable. Choose a preferred direct mail technique and test it. You may find that the best way to find consumers online is to drive them with your direct marketing campaign.

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PPC: Great Short Term Marketing Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy
The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, you guessed it, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?
Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

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New Look For Gibline, Same Great Opportunity

It's been a while since I've given an update on Gibline. Things continue to expand and develop nicely.

Here's a peek at the new and improved website:
Gibline

The statistics for Gibline are nothing short of outstanding.

To date, they've paid out over 3 million dollars in revenue sharing. Remember, they've only been around since October, 2007. Incredible numbers.

Also, their traffic ranking continues to soar. Remember, any business that ranks in the top 10,000 out of all the millions of sites on the Internet is considered to be a powerhouse. You can check out the latest rankings here:
Gibline's Alexa Ranking

Yes, these statistics are simply amazing.

Gibline does have a new look, but it's unique compensation plan remains the same. If you haven't had a chance to view the incredible comp plan click here:
Gibline Compensation Plan

Gibline continues its success because it taps into the latest and fastest growing Internet trends, Social Networking and the multi-billion dollar home business industry.

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SEO: The Long Term Marketing Strategy

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.

The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.

There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.

You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

One key point to remember is that seo doesn't work as well with affiliate replicated sites. Try to avoid using replicated sites as your main source of promotion. Develop your own website with unique content that will score high with the search engines. You can use your personal website as a gateway to your affiliate landing pages.

For more information on SEO and other Renegade Marketing techniques check out my website at:

Rjfanucchi.ws

email any questions to:

psrjf@lycos.com

Is An Internet Business Right For You?

So many people ask me if I think an Internet business is right for them? That's a difficult question I have trouble answering. I recently wrote an article about this which I submitted to various Internet Article Directories. I'll post a copy of it here for any of you who are wrestling with this same question.

Is An Internet Business Right For You?

Starting an Internet business is not as easy as they would like you to believe. We've all heard the spiel about making thousands, even a six income figure, without so much as lifting a finger. The computer will do all the work for you is a famous line you've probably heard over and over again.

While it is true that the computer will do a lot of the work for you, it doesn't just happen automatically. You have to introduce your computer to a system that allows it to work for you on autopilot. You can't simply sign up for an mlm or affiliate program and expect the cash to start rolling in.

So the first question I ask anyone interested in starting an Internet business is, "Do you think an Internet business is right for you?" Sadly, this field isn't for everyone. Some like the comfort of having a boss tell them what to do. They know what is expected of them, and if they follow the rules as set forth by their supervisor, they are guaranteed a regular check.

On the other hand, an Internet business involves an element of risk. Yes, there will be successes, but there will also be some failures. You have to build up a resilient attitude and a determination to make it work.

Most people don't have their own product to promote. So getting involved with mlm or affiliate marketing is a good way to get started with an Internet business. These types of businesses allow you to market somebody else’s product or program and you get paid a percentage of the sales.

The downside to affiliate marketing and mlm's is that everybody is promoting a landing page or website that looks the same. The market gets saturated with replicated sites. So your affiliate marketing site looks like everyone else‘s. The web surfer is more than likely going to see your site and move on, having seen hundreds of others exactly like it.

Replicated sites are also bad for Search Engine Optimization (SEO).

SEO is a key to any website's success. Getting a high ranking in the search engines will maximize traffic to your site and more traffic equals more sales. However, most search engines don't rank replicated sites from affiliate programs. The reason for this makes plenty of sense. Imagine you are the owner of a search engine and somebody is using your services. They type in a search for "health products". Lets say the website for Herbal Life comes up. Now if the search engine didn't restrict or limit affiliate replicated sites, the web surfer would be confronted with a list of hundreds of Herbal Life replicated websites. This is not what the search engine user is looking for . He wants to be presented with options. To prevent this, the search engines often don't rank affiliate sites. Makes perfect sense.

So the first thing I tell anyone who wants to get involved with network marketing or affiliate marketing is to not rely solely on the affiliate replicated landing pages or websites. The way to get around this is to create original content. This can only be done by having your own website. You can still promote the affiliate business or services, but the difference is you have a website that doesn't look like the one everyone else is promoting and you have your own original content. The search engines will notice this as they examine your site. The result? A higher ranking in the search engine. Ultimately, the higher your ranking in a search engine, the higher your volume of traffic and sales.

There are many businesses that will assist you in creating your own website. Try to look for a company that offers more than just website services. There are a few companies that also assist in other areas such as marketing and SEO.

In conclusion, remember that the only way to differentiate yourself from the competition is to create your own website. Never rely solely on the replicated affiliate sites. These replicated sites will do you no good when it comes to Search Engine Optimization.

For more information on creating your own website as well as information on a complete marketing system that really works, visit Robbie Fanucchi’s website at:
Rjfanucchi.ws

support@rjfanucchi.ws

Gibline Traffic Update

One way to judge the legitimacy of a Internet business opportunity is to see its traffic ranking. As my earlier posts have shown, GIBLINE, since its inception, has continued to grow in the traffic ranking.

Usually, if a website's traffic is listed in the top 50,000 it is considered to be a pretty legitimate site. If the site is listed in the top 10,000 you've got a pretty solid opportunity on hand.

So how does GIBLINE's traffic measure up to these statistics?

You can visit the alexa traffic ranking link to see the latest report on GIBLINE.

Click here:

Alexa's Giblink Ranking. As of today's post it is listed at 7,463.

Why are GIBLINE's statistics so high? Because GIBLINE is taking advantage of the latest Internet advertising trends, including Social Networking. Social Networking, like MySpace and FaceBook have literally changed the face of the Internet.

GIBLINE has capitalized on this trend by creating a social networking site for business minded people. Plus, GIBLINE shares its revenue with its users.

GIBLINE is quickly taking over my other Internet opportunities as the most lucrative, and I've only been promoting it since September, 2007.

Learn more about this amazing opportunity by clicking the banner below.

You can always contact me at:

support@rjfanucchi.ws

Visit my website at:
rjfanucchi.ws

5 Billion Estimated In Mobile Advertising

The timing could not be any better for a all inclusive Internet advertising program like GIBLINE.

My last couple posts highlighted statistics about the online advertising boom. Here are some more staggering statistics I found:

US and Western European mobile advertising revenues will reach a total of $5.08 billion by 2012, up from an estimated $106.8 million at year-end 2007, according to Local Mobile Search's "US and Western Europe Mobile Advertising Revenue Forecast, 2007-2012."

Local Mobile Search predicted that the United States would account for about $2.3 billion of the total, with $2.8 billion coming from Western Europe. "We're now entering a period where hope and hype turn into reality as mobile subscribers find dramatic improvements in the user experience and a greater ability to obtain information on the go," said Greg Sterling, senior analyst at Local Mobile Search.

The company's projections included revenues from voice-based search, text SMS, WAP and application downloads, as well as estimates for CPM-driven displays or banners, pay-per-click and pay-per-call advertising.

Definitely, alternatives to the traditional media advertising (newspaper, television, radio, etc.) are trending way up. You can check out how GIBLINE is capitalizing on these trends by providing unique advertising opportunities for all types of business owners. Just click the banner below for more information.

Email questions or comments to:

psrjf@lycos.com

For more marketing tips visit my website at:
Rjfanucchi's Internet Marketing Tips

More Reasons Timing Is Right For Gibline

Here's a couple interesting follow up statistics to my previous post. The purpose of posting these statistics is to show how GIBLINE's all inclusive advertising system has hit the market at the right time.

Consider this:

JP Morgan's latest research brief predicts that holdings in US Internet companies will outperform the overall stock market in 2008. This is despite the firm's expectation of slightly slower revenue growth for the online sector.

"We expect revenue growth to decelerate to 21.2% in 2008, from 25.6% in 2007," wrote Imran Khan, analyst at JP Morgan, in the report. "We are projecting 34% earnings growth for our coverage universe, compared to 8% for the S&P 500."

As part of its forecast, JP Morgan said that growth in US paid search ad revenue—currently the largest segment of US online ad spending—would fall to 31.9% in 2008, down from 36.8% in 2007.

Nonetheless, the tone of the report was hardly doom and gloom. Mr. Khan wrote that non-US revenue might pass domestic receipts for firms with an international reach, and that CPMs should rise this year.

Unlike JP Morgan, eMarketer expects growth in US online ad spending growth to rise slightly in 2008.

David Hallerman, senior analyst at eMarketer, predicts that online ad spending will grow by 28.5% in 2008, compared with 26.8% in 2007. eMarketer also projects that US spending on paid search advertising will increase by 27.5% in 2008, compared with 26.8% in 2007.

"However, the current economic uncertainty partially clouds the crystal ball," Mr. Hallerman said. "So, while eMarketer also sees rising CPMs, the financial ability of all advertisers to buy big into the online market is not completely certain."

Stay tuned for more advertising trends that show how GIBLINE is poised to be the next big Internet advertising giant.

Click the links below to see how you can personally benefit from GIBLINE.

email any questions to:

psrjf@lycos.com

Internet Advertising Trend Proves Timing Is Right For Gibline

Here's a very informative message from the desk of Adam Bernard, GIBLINK co-founder:

42 Billion Annually in Online Advertising by 2011!

The latest forecast for Internet advertising is out from eMarketer, which says that in the U.S., online advertising dollars will rise from $21 billion this year to $42 billion by 2011. Web advertising's share of the overall ad U.S. market during that period will also roughly double.

Meantime, the average American's online spending will also grow from $114 in 2007 to $199 per person in 2011. These latest numbers are based on data from the Interactive Advertising Bureau and PriceWaterhouseCoopers.

Bearing in mind that these forecasts are frequently wrong, they still represent a measure of current consumer sentiment towards the online advertising sector, which remains exceedingly bullish despite all other forms of advertising struggling or sinking.

Adam Bernard, Cofounder and CEO of GIBLINK, the Global Internet Business Link, says "These latest numbers mean this is the time to start or expand a small business via the internet. And internet advertising sales will be making themselves."


The change in how business is advertising its wares is noted in four milestones, according to David Hallerman, eMarketer Senior Analyst and author of the new report US Advertising Spending.

"First, US Internet ad spending surpassed $5 Billion in Q2 2007." That is the largest sum recorded in any quarter, according to Hallerman, with fourth quarter projections for $6 Billion in ad sales.

"Second, while 69 of the 100 largest US advertisers put smaller budget shares into four traditional media---television, radio, newspapers and magazines---in 2006 than in the previous year, 70 of the same group put larger shares into Internet advertising."

That reversal speaks volumes about the growth and value of internet advertising!

"Third, even as the credit crunch pulls ad money off the total media table, the Internet looks to be more resistent to economic turmoil," acording to Hallerman who adds, that online advertising contributes more and more to advertising bottomlines every quarter, every year.

Finally, Hallerman says, "Data from both eMarketer and TNS Media Intelligence indicates that 2007 Internet ad spending will be higher than for radio, as reported in August. That is the first time online ad spending will be greater than for any of the four traditional measured media."

This is great news for members of GIBLINK, and anyone who wants to join the internet boom. Those who get in now will only benefit as online advertising grows to one in ten dollars of total advertising expenditures.

GIBLINK, coFounder Bernard says, "The news about new media advertising gets better and better, with marketers spending more than $100 to reach each person online. By 2011, it's expected advertisers will double that per person amount, as well. It's a huge, surging wave with GIBLINK members hanging on the crest!"

Join GIBLINK, now and let the online wave of advertising be one that you are riding, too!

Click the banners below for more information on GIBLINK and tools I use to grow my Internet business each and every month.

email any questions to:

psrjf@lycos.com