How To Compete With The Big Boys Part 3

Here is the third and final part to Ann Sieg's insightful tips on Renegade Marketing.

How To Compete With The Big Boys
By Ann Sieg

#3. "Warm/cold market prospecting is
duplicateable."

This argument goes right along with the first one.

If we've already established that prospecting people
who don't care about our opportunity one at a time
is NOT an effective form of marketing (and in
some cases, one of the worst forms when done
incorrectly), why would you want to duplicate it?

Of course the whole point is supposed to be that
making a names list and calling those people is
supposed to be something that absolutely ANYONE
can do without needing any money, skills, or
experience whatsoever (not true, by the way)...

But I believe this is the same thing as trying to solve
our country's education problem by saying, "Let's
make the standards as low as we possible can so that
anyone can graduate without even having to actually
learn something."

I've said it before and I'll say it again:

-------------------------
2ND RATE METHODS LEAD TO
2ND RATE RESULTS.
-------------------------

Many MLMers might look at this and ask (as I
would have in the past), "but didn't John Paul
Getty say that he would rather have 1% of the
efforts of a hundred men than 100% of his own?"

And he did. But what he left out of that famous
saying is that in order for it to apply, that 1% has
to at least amount to SOMETHING.

The fact is, the old school techniques of trying to
sell to unqualified prospects usually yields zero or
even negative results for most MLMers and only
ends up in frustration and failure.

And this is all assuming that the warm/cold market
approach really is duplicateable in the first place.

But this is hardly the case.

It's too dependent on how big your warm market
is... what kind of people it consists of... and how
much influence you have with them.

The problem is, most of us are not positioned well
as someone who our family and friends would see
as a good person to follow into a business venture.

And in either case - whether you're trying to recruit
in your warm or cold market - when you're
prospecting people who have expressed little or no
interest in your product or opportunity, only the
most tenacious and pitbull-like reps can achieve
any kind of consistent, ongoing success. Usually
those who have had lots of experience in previous
sales positions.

Does this mean that one-to-one communication is
completely out?

Absolutely not.

It's simply a matter of shifting and redefining your
idea of how and when to use it.

It's just as important today as it ever has been -
WHEN used correctly, with the RIGHT people at
the RIGHT time.

Developing one-to-one relationships with your
top business builders and your best prospects is
very important...

But it's definitely not needed for ALL your
prospects. This tedious grunt work of sifting and
sorting can and should be automated.

If you haven't read The Renegade Network
Marketer yet, then go and pick up a copy for
yourself. You can download it and begin reading
it within three minutes. It's the best introduction to
online marketing available for network marketers
and it will show you how to truly stand out from
the rest of the crowd so that you are THE only
logical choice in your prospect's mind.

Download a copy of The Renegade Marketer here:
TheRenegadeMarketer.com

Email questions to:
support@rjfanucchi.ws

How To Compete With The Big Boys Part 2

Here is the second of three posts dealing with Ann Sieg's insightful Renegade Marketing techniques. Read carefully and let me know what you think.

How To Compete With The Big Boys
By Ann Sieg

#2. "One-to-one marketing is the only way "the
little guy" can compete with the big companies and
build a business today."

This is really the chokepoint or the lynchpin of the
entire argument for warm/cold market prospecting
because, again, if we're being totally honest with
ourselves, none of us would voluntarily talk to
people we know about our opportunity if we didn't
have to.

We would all love to advertise and have business
come to us instead if we could right?

However, we're told that the average person just
can't afford to do normal advertising like "the big
boys" can and one-to-one, word of mouth marketing
is really the only option available to us small home
based business owners who don't have a lot of
money to start with.

Now, 20 years ago when everything was offline this
*MIGHT* have been true...

But today with the internet, this argument is simply
outdated and no longer valid.

Reaching mass audiences of hundreds of thousands
of people with an advertising campaign in the
offline world can cost as much as a small house.

With the internet, these same numbers and results
can be achieved for nothing or next to nothing.

Let me give you some examples...

--To take out a full page ad in The Washington Post,
which has over 2.4 million readers, you will need to
fork over a hefty $100,000.

On the other hand, The Milwaukee Journal Sentinel,
which has a circulation of about 370,000 readers,
will only cost you $15,000.

--A typical full page ad in most magazines will cost
you anywhere from $20-40 CPM. This means 'Cost
Per Thousand' - the cost per thousand viewers or
readers. So if you want your ad to be seen by
roughly 100,000 people, it may cost anywhere from
$2-4,000.

--Depending on the type of postage you use and a
few other things like printing, paper, mailing list
rental and lettershopping, having your offer sent
to 100,000 people through direct mail can be in the
neighborhood of $50,000 or more.

--With production costs and air time, a 28 minute
infomercial can easily run you up a good
$20-200,000.

Now, compare this with similar methods on the
internet:

--Youtube.
Cost: Free.
Reach: Sky's the limit.
Just now as I'm writing this email I went and
looked up some videos about how to start a home
based business and found a bunch that have gotten
54,542 views... 34,197 views... 74,907 views...
12,959 views... etc. All of them were done by
individuals in their home. None of them were done
by big corporations.

--Article Marketing.
Cost: Free if done manually, or for less than $200
you can have a good professional service do it for
you for an entire year.
Reach: Hundreds of websites with thousands of
regular visitors pick up your articles and distribute
them.

>>>Here are some comments about article
marketing from someone who purchased the
Renegade Network Marketer:

"Ann...

By the way, I am averaging about 2 sales/day
recently, and only spend about $28/month to do that.
Out of that, $19 is to keep Aweber getting my
newsletter out, and the rest is my monthly fees for
my website and blog. Really, I don't spend anything
on marketing yet.

It's all article marketing, blogging, and newsletter
stuff.

I'm averaging about a 94% profit margin!"

Scott Rogers
Duncanville, TX

--Banner Advertising.
Cost: $1-5 per thousand impressions, depending on
the websites you advertise with (an impression is
when your ad is shown) So to have your ad shown
100,000 times would cost between $100-500.

--Natural search engine listings (Google, Yahoo,
MSN, etc) though a website or blog.
Cost: Time.
Reach: Thousands to millions depending on the
search terms you're targeting.

--Ezine Advertising.
An "ezine" is an online newsletter and when you
advertise with one, your offer gets emailed to the
entire list of subscribers. This is one of the most
effective methods for targeting huge crowds of
people who are interested in your offer. There are
hundreds of home based business/network
marketing ezines you can advertise with, but here
are just a few examples that I found in about 10
minutes of looking through an ezine directory:
-$150 to have your ad sent to 470,000 subscribers
-$135 to have your ad sent to 280,000 subscribers
-$99 to have your ad sent to 100,000 subscribers
-$50 to have your ad sent to 37,000 subscribers
-$35 to have your ad sent to 20,000 subscribers

With the internet, anyone can advertise like the big
companies, and in fact, in many cases, the "little
guy" can do it a lot better.

Most Fortune 500 companies are just now starting
to get up to speed on strategies and techniques
that were being talked about and used with
tremendous success 5-10 years ago by pioneering
individuals and small home based business owners.

This may sound surprising, but did you know that
during the 21st Century, 90% of the most
significant breakthroughs and discoveries in science
and business came from small businesses?

Why?

Because it's very difficult for large, slow-moving,
bureaucratic corporations to adapt and change.

The Fortune 500s and the Inc 500s - just like the
vast majority of MLM companies - failed to adapt
to the internet and are now playing catch up.
(Actually, they failed to allow their
DISTRIBUTORS to adapt to the internet).

Is it really any surprise that the warm/cold market
approach has become outdated?

After all, network marketing was first conceived
of well over 50 years ago.

Things change. Techniques change. That's okay.

This does NOT mean that MLM itself is outdated,
just the methods that people are being taught to use.
It's more powerful now than ever, when combined
with effective marketing strategies.

One more thing about this idea that home based
business owners can't advertise like the big
companies can...

Notice how I said that "20 years ago when
everything was offline this *MIGHT* have been
true...?"

Well, the reason I say "might" is because if you
advertise like MOST distributors do, this statement
is true. You WILL lose money. Every time.

When done wrong, any kind of marketing is
expensive - even warm market prospecting which
is supposed to be free.

Most MLMers lose money because they don't
know WHAT to advertise (hint: it's not your
opportunity).

However, when done correctly, all of your
advertising expenses become a complete non-
issue.

Read that again.

-------------------
WHEN DONE RIGHT...

COST IS IRRELEVANT.
-------------------

Yes, even the most expensive kinds like direct mail.

If this sounds like something you'd like to learn
how to do, you need to check out my book The
Renegade Network Marketer.

In it, I show you EXACTLY how to have all of
your advertising immediately pay for itself so that
you have no out-of-pocket expenses - regardless of
how big or small it is.

You're really at a huge disadvantage if you're not
using this strategy in your business. Other people
are every day and they're finding they're able to
expand their advertising endlessly as a result.

Just click here to learn how to do this right now:
TheRenegadeMarketer.com

Email questions to:
support@rjfanucchi.ws

How To Compete With The Big Boys

The Renegade Marketing techniques taught by Ann Sieg have truly been an inspiration for my marketing strategies. I'd like to share with you some of her insight in a three part post. This post comes directly from an issue of her Newsletter.

It makes perfect sense to me. Read it and see what you think:

How To Compete With The Big Boys
by Ann Sieg

You know that feeling when you're out having
coffee with a friend... or you bump into someone
you know at the grocery store... and you think to
yourself, "I really need to talk to this person about
my opportunity. I haven't done anything yet to
build my business today?"

And then, afterwards, when you fail to share your
opportunity with them, you feel really guilty about
it because you know you're not any closer to your
dreams of financial freedom?

How would you like to never have that feeling
again?

Let's face it.

We all hate talking to people about our products or
our opportunity, and none of us would do it if we
knew there was a better option available.

It's about as enjoyable as chewing on broken glass
and somehow, at a gut level it just doesn't feel right.

So why do we force ourselves to do it?

Well, a lot of us have been given the impression
that it's simply the only way to do this business.

Many of us have been told that the very core of
network marketing, the very reason it's so
powerful, is the one-to-one relationships that allow
us to immediately connect with our prospects and
have our message heard above everyone else's.

Remove the "one-on-one" aspect and you no longer
have network marketing.

There are three main reasons we're repeatedly
engrained with the idea that this form of direct
selling is superior to all others:

-It's more effective than other forms of advertising.

-It's the only way "the little guy" can compete with
the big companies and build a business today.

-It's duplicateable.

But is all this really true?

Let's take a look at each one of these arguments.

#1. "Direct selling is more effective than other
forms of advertising."

The average person today is busier than ever before
and the amount of things competing for our
attention is at an all time high.

We're constantly bombarded with as many as 1,600
to 3,000 different ads or marketing messages every
single day.

Because of this, we're told that the only way to cut
through all the noise and get people's attention is
through personal, pre-existing relationships.

An individual is actually able to get much better
market penetration with their "circle of influence"
than a big company with a huge advertising budget
because "people buy from those they know, like and
trust."

Now, at face value, this seems to make really good
sense.

But if you've made even the smallest attempt at
expanding your business through your warm market,
you know that something's not quite right with this
picture.

Were you greeted with open arms by every friend,
family member, coworker, referral and
acquaintance you've ever tried to prospect?

Did they happily whip out their checkbook and
immediately buy from you because they know you
or because you're a friend of a friend?

Probably not.

In fact, you're probably more familiar with the
experience of being avoided or shunned by people
the moment they found out what your real motives
for talking with them were.

So much for "cutting through all the noise" right?

So why doesn't it all play out perfectly the way it
should? Why the big disconnect between theory and
reality?

It's because direct selling, regardless of whether or
not you already know someone, is still a form of
interruption marketing.

You're still intruding on people's lives with the one
thing that we humans hate almost more than
anything else: An unwanted sales pitch.

Sure, you'll be able to get your foot in the door
because they know who you are... but it doesn't
matter if you're their best friend or a total stranger,
once you hit them up with a sales pitch, all of that
goes out the window!

You've just placed yourself in the same category as
all the other solicitors they ignore! It completely
voids the fact that you have any kind of relationship
with them.

Any trust between the two of you has been damaged
because people don't like being taken advantage of.
And that's how they feel when you assume that
they'll automatically give you their money just by
virtue of the fact that you know them. Especially if
you've used some sneaky, bait-and-switch "I just
want you to evaluate what I'm doing" or "I can't
explain it, you've just gotta come and see it for
yourself" tactic that many uplines teach and
employ.

(Deep down inside we all know this instinctively
because that's not how we would want to be
treated. That's why it just doesn't feel right when
we push our stuff on people.)

More importantly...

----------------------------------
ANY PRE-EXISTING RELATIONSHIP YOU
HAVE WITH ANYONE IS COMPLETELY
MEANINGLESS IF THEY DON'T ALREADY
WANT WHAT YOU'RE SELLING.
----------------------------------

This is the most important and fundamental rule
of marketing and it's prerequisite to everything
else.

If you're not abiding by this rule, NO form of
advertising is going to work.

In fact, person-to-person is actually the worst form
of advertising for practicing this sort of
"interruption marketing" because with something
like television or a magazine ad, your prospect can
simply change channels or turn the page if they're
not interested. No big deal.

But nothing is more uncomfortable than having to
turn someone down who won't take "no" for an
answer. Especially when you're trying to be careful
and polite about it because that someone is your
friend.

It's also a lot harder and more wearing on you
because you personally have to deal with the
rejection over and over again (another thing that we
humans don't do well with), as opposed to an ad
that couldn't care less.

While the whole point of direct selling is supposed
to be to allow you to breakthrough all the other
advertising clutter, there's actually a much better
and more natural way to accomplish this.
Effectively getting someone to listen to you has
nothing to do with communicating at a one-to-one
level.

It's all about whether or not you're tapping into a
need or desire that already exists.

If you're not offering them something that they're
already highly interested in, you're not going to be
able to hold their attention and you're certainly not
going to get them to take action.

The REAL KEY to getting and keeping your
prospect's undivided attention is to deliver laser-
targeted messages to them at the exact moment
that they're looking for answers.

-----------------------------------
GOOD MARKETING IS ABOUT DELIVERING
THE RIGHT MESSAGE, TO THE RIGHT
PERSON, AT THE RIGHT TIME.
-----------------------------------

This is how you stand out from the crowd and the
internet allows you to do this like no other
advertising medium in history because what are
people doing when they go on the internet?

Searching for information!

This is the exact state of mind you need someone to
be in in order for them to be receptive to your offer -
not when they're having dinner or out grocery
shopping.

The very nature of the internet is that people go on
it to look for answers. It's like a giant virtual yellow
pages, except infinitely better and more powerful
(in ways that I'll talk about more in future emails).

It's THE perfect pool of prospects - warmer and
more receptive than any "warm" market.

END OF PART 1. PART 2 TO BE PUBLISHED SHORTLY

For more Renegade Marketing techniques visit my website at:
rjfanucchi.ws

Email questions to:
support@rjfanucchi.ws