My last couple posts highlighted statistics about the online advertising boom. Here are some more staggering statistics I found:
US and Western European mobile advertising revenues will reach a total of $5.08 billion by 2012, up from an estimated $106.8 million at year-end 2007, according to Local Mobile Search's "US and Western Europe Mobile Advertising Revenue Forecast, 2007-2012."
Local Mobile Search predicted that the United States would account for about $2.3 billion of the total, with $2.8 billion coming from Western Europe. "We're now entering a period where hope and hype turn into reality as mobile subscribers find dramatic improvements in the user experience and a greater ability to obtain information on the go," said Greg Sterling, senior analyst at Local Mobile Search.
The company's projections included revenues from voice-based search, text SMS, WAP and application downloads, as well as estimates for CPM-driven displays or banners, pay-per-click and pay-per-call advertising.
Definitely, alternatives to the traditional media advertising (newspaper, television, radio, etc.) are trending way up. You can check out how GIBLINE is capitalizing on these trends by providing unique advertising opportunities for all types of business owners. Just click the banner below for more information.
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