Blogs Can Grow Your Business

Using a blog to promote your business is a very effective marketing tool. What is great about using blogs is that you can promote your business absolutely free.

On Gibline, you can set up a blog without it costing you a single penny. With a new home business it is important to maximize promotion without spending all your profits on advertising and marketing. Using a blog is one of the methods that you can use to promote your business without it emptying your business budget.

You do not have to be a computer wiz, internet wiz or programmer to set up an attractive blog. All that you have to do is select the name for your blog and start making blog posts. It’s literally that simple without requiring that you know how to program or pay any type of membership fees or hosting fees. This is why blogging is ideal for promotion because it’s so simple to do.

Once you have your blog selected and your account created, it is time to name your blog. When selecting a name choose something that fits both the industry and compliments the types of products that you will be promoting for your business. For example, if you sell weight loss products you could name your blog something such as Skinny Tips. This would let others know the general theme of the blog.

The blog setup will ask you to create a description for you blog. Take the time to write out several descriptions until you have just the perfect one. The description that you post on the blog will often be what is used when search engines pick up your blog and list it in the pages. For the example of the skinny tips blog you could do a description such as helpful tips and information for weight loss. The description then further explains your blog so that more people are likely to read your posts because they will know what the blog is going to be about before they start reading.

What should you write about for your blog? One of the top things to write about is the general topic of the blog. Blogs with a lot of different topics can get confusing to readers. They are successful but the purpose of this type of business blog is to promote your wellness home business. If for example you had the Skinny Tips blog, you could write short pieces about losing weight, eating well and exercising. You can even write reviews for the different products that you are promoting. In the reviews, you can link directly to the product to encourage visitors to visit your main wellness small home business Internet site.

The primary purpose of blogs is to provide information. Providing a great deal of information is the key to a successful blog for business. You get people that would not normally visit a wellness product site to come and read your blog. After reading your blog on a regular basis, visitors will naturally go and visit your business site. Use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining.

For more on Gibline's global business solutions, click the Gibline banner below.

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Statistics Show An Explosion Of Internet Users

Here are some interesting statistics regarding Internet user growth. The reason I'm posting these numbers is that it shows how a global concept like Gibline is poised for phenomenal growth.

Gibline is a global community where all types of business owners from around the world can gather to exchange ideas. It's basically a social site like MySpace or FaceBook, but for business minded people.

Now think about what this global community can mean for you, especially when you factor in that Gibline pays all its users a portion of the revenues.

Here are some statistics that show how the global growth of Internet users is exponentially going to explode over the next five years, and Gibline will be there to take full advantage of it.

Internet User Statistics

According to recent estimates there were 6.6 billion people in the world in 2007. Of that number, 1.15 billion, or 17.5%, were regular Internet users. By 2012, eMarketer projects that over 1.7 billion people worldwide (24.5%) will access the Internet at least once per month.

This year will see China overtake the United States as the most populous Internet nation in the world and the Asia-Pacific region will top 500 million Internet users.

By 2012, nearly 50% of the world’s Internet population will live in the Asia-Pacific region. The share of the world’s Internet users in Europe and North America will fall, though absolute numbers will continue to rise in both regions, as the share of users in Latin America and the Asia-Pacific region both grow.

The Netherlands and the Scandinavian countries lead the world in terms of Internet penetration, and reached something of a saturation point around 80% of the population in 2007.

Countries such as China, Russia, India, Brazil and Mexico are relatively immature Internet markets and will be the primary drivers for worldwide Internet user growth over the next five years.

*Statistics taken from emarketer.com*

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Reasons Why Visitors Aren't Looking Past Your Home Page

One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer.

No Depth
An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divide the number of hits by the number of visitors for the time period in question. Time periods can be a day, week, month or quarter of a year. Don’t look at any time smaller than a day as the data may not create an accurate picture of the traffic.

Assume you have the best damn dang hair net site on the net. You have over 1,000 hair nets of every variation, color, material and weave. For those of you not “in the know”, a hair net is one of those things people working in fast food places have to wear. I have no idea why, but I am sure there was a lawsuit once that makes complete and total sense.

Anyway, a site with over 1,000 hair nets should have a massive number of pages. Logically, every visitor to the site should click through more than a few pages while looking for the perfect specimen. Unfortunately, you find the server stats tell a different story.

In reviewing server stats, you learn that on average the site receives 5,000 visitors a day and 10,000 hits. Dividing hits by visitors, you discover to your dismay each visitor is looking at only two pages on average. This information is supported by the fact you’re only averaging a few sales a day.

There are a few possible reasons for this poor performance:

1. Too Many Products: A site with 1,000 products is going to require a very careful database design. I would guess 70 percent of database sites are fatally slow. By fatally, I mean they load so slowly that most dial-up users can’t navigate in the site. We are talking 30 to 40 second page load times. If you have this problem, you are immediately losing the 45 percent of people using dial-up.

2. Click Fraud: If you are running a PPC campaign, you must track the clicks in the campaign. A low hit to visitor ratio can often mean your PPC ads are being artificially clicked as such clickers rarely venture into the internal pages of a site.

3. Poor Advertising: This one is purely your fault. Your advertising must focus on keywords that are relevant to your site. If you are selling hair nets, don’t place ads under “hair styling.” If you do, people will click your ad, see hair nets and immediately leave. Know your limitations!

There can be a variety of reasons for low hit to visitor ratios. More often than not, one of the three things are the answer. If the site is fast, then you need to dig deeper so you can figure out a way to make your visitors do the same.

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Offline Marketing Can Boost Your Marketing Success

Most people involved with Internet business believe that their only option is to advertise on the Internet. The article posted below dispels this dangerous myth and shows why offline marketing is highly recommended.

Using Offline Marketing to Grow Your Online Business

By Michael Fleischner
Marketing Expert, Internet Marketing Secrets

Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of "off-line marketing" as it related to driving traffic and conversions on your website of landing page.

With so many difference across products, services, industries, and price points, its hard to develop a simple yes or no answer when considering whether or not direct mail will drive online traffic for you. The key is to develop a compelling direct mail piece, choosing the right list, and creating an offer that resonates with your target market. Also, consider the following:

1. Package planning is essential for making your mail a success. Before you begin, plan your direct mail package. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you'll be using a postcard. How big? How small? What creative direction will you take?

2. Effective envelope creative motivates consumers to open your piece. Your offer is no good unless it is seen by your target market. Spend a lot of time on your envelope, giving consumers a reason to open it and learn more about your offer. Create a swipe file of other direct marketing pieces you've personally received and opened. What was it about these offers that compelled you to take the next step?

3. Alternative formats can help you qualify for lower postage rates. Manage your budget carefully as large mail campaigns can have a high cost and negatively impact your ROI. One great avenue for lowering costs and increasing response rates is by experimenting with alternative direct mail formats. Learn more at the USPS website.

4. Value-added postcards can help mail get attention. To avoid the issues associated with unopened mail, test a postcard or two. Although much simpler than a direct mail promotion using an envelope and multiple response mechanisms, post cards can be great for driving people online at a low cost. Be sure to have a compelling reason for them to visit your website and a method for tracking results. Defining specific URLs to consumers, to help them locate a special offer, is a great way to track activity.

5. Crate a clear call to action. Too often direct marketers create a compelling piece, even a great offer, but make it difficult for prospects to answer. Overcome this issue by providing prospects with multiple ordering methods. These various methods can include the ability to order online, call a toll free number, and fax an order form. Consider the pros and cons of various ordering methods, and when you do, keep the consumer in mind. You want your buyers to have a positive experience so they order from you again and again.

So perhaps you're still wondering if direct mail can help you achieve your online goals. Begin with a simple goal that is easily defined and measurable. Choose a preferred direct mail technique and test it. You may find that the best way to find consumers online is to drive them with your direct marketing campaign.

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PPC: Great Short Term Marketing Strategy

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy
The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, you guessed it, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?
Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

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New Look For Gibline, Same Great Opportunity

It's been a while since I've given an update on Gibline. Things continue to expand and develop nicely.

Here's a peek at the new and improved website:
Gibline

The statistics for Gibline are nothing short of outstanding.

To date, they've paid out over 3 million dollars in revenue sharing. Remember, they've only been around since October, 2007. Incredible numbers.

Also, their traffic ranking continues to soar. Remember, any business that ranks in the top 10,000 out of all the millions of sites on the Internet is considered to be a powerhouse. You can check out the latest rankings here:
Gibline's Alexa Ranking

Yes, these statistics are simply amazing.

Gibline does have a new look, but it's unique compensation plan remains the same. If you haven't had a chance to view the incredible comp plan click here:
Gibline Compensation Plan

Gibline continues its success because it taps into the latest and fastest growing Internet trends, Social Networking and the multi-billion dollar home business industry.

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SEO: The Long Term Marketing Strategy

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.

The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.

There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.

You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

One key point to remember is that seo doesn't work as well with affiliate replicated sites. Try to avoid using replicated sites as your main source of promotion. Develop your own website with unique content that will score high with the search engines. You can use your personal website as a gateway to your affiliate landing pages.

For more information on SEO and other Renegade Marketing techniques check out my website at:

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